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From Mark Stevens' World
Unconventional Thinking
My Unconventional Thinking on strategic management, marketing, consulting, business, advertising, and general philosophizing on the issues of the day. It's the perfect blend of Harvard Business School and Us Magazine.

  • Rethinking Bill Clinton, Apolitically
    This week, I went to see The American, the new George Clooney film (which I liked a great deal) and I happened to sit in front of Bill and Hillary Clinton. They now live in the same town as I and given its quiet nature, quite familiar with celebrities on a daily basis, they simply went to the movies like regular folks (with 12 Secret Service agents in tow).

  • Winners Are The Only Ones Not Afraid To Loose
    When I first started skiing, my primary goal was to make sure I didn't fall. Well, not too often at least. And then I realized, that was the best way to assure that I would never become a good skier.

  • Mark Stevens “Business Dispatch” #8 – BREAK THE RULES!
    Everything they teach in business schools and books is a lie! Watch this video to learn how to start breaking out of the business mold.

  • In The Canyons of Failure Lie the Ladders of Success
    Every week for the past year, business people have come into my office at MSCO, their dreams strewn in pieces on the floor. Savaged by an economy that is far worse than the statistics alone can portray, they see their corporate revenues slashed in half. Their profits blown away. Their cash flow barely strong enough to keep the doors open.

  • Mark Stevens “Business Dispatch” #7 – The OBAMA Brand
    Regardless of your political preference, there is something to be learned in discussing the "OBAMA Brand" and why it has experienced the greatest rise and fall of any brand story in history.