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The Cornerstones
Every Structure begins with a foundationA means of support to allow it to stand the test of time. To achieve Amazing Results, every Killer App must must have an equally strong foundation. This foundation is made up of four primary Building Blocks: Data, Creative, an Offer, and a Call to Action. We call these four things The Cornerstones of our Killer Apps. 
Without Great Data, you can't get Amazing Results
Whether you use your own data or have PULP source it for you, Great Data is essential to campaign success. Great Data normally consists of address information for the target, but it…
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If you want to sell your goods or services, give something away
An Unbelievable Offer, when included with the other 3 Cornerstones, will bring you Amazing Results. Be sure to tie your offer to the Call to Action and insure…
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Building a Killer App requires special creative skills
Since 2007, PULP and its partners have been providing the creative behind these Killer Apps, and we've become experts in the industry.
To get a killer app, you need expert creative from…
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Any outreach will fail without a strong Call to Action
As the old saying goes, "If you want to know, ask." Contrary to popular belief, Marketing is no different. Very few who receive your marketing outreach will respond by osmosis.…
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