PULP

How does lead generation work? The process of lead generation is actually very easy. Working together with you or your agency, we create a marketing campaign to promote and advertise your product or service. The recipient of the campaign materials…

There are two types of Loyalty Programs: Recognition programs make up 80-90% of loyalty programs. They are all about communicating with and identifying your best customers and recognizing their support by treating them differently. i.e., the Ansett Golden Wing program…

Critical questions small business owners should ask themselves are: What proportion of your customers are repeat? What is your customer's buying cycle? How much is a loyal customer worth to your business over time? How much time do you currently…

In the future, businesses will thrive or fail, depending upon how well they manage and use their own data. ~ Bill Gates Tomorrow's leaders are already preparing focused customer-centric sales and marketing models. Companies that are not prepared to compete…

PULP manages your data for you securely and reliably Your customer and prospect data is the lifeline of your business, and nobody knows that better than we do. You should have a plan in place for proactively protecting and growing…

Marketing Automation in Cross-Media Marketing Marketing automation enables companies to develop and implement an integrated, cohesive marketing plan that spans multiple activities and programs. By tying together direct mail, email, trade shows and events, advertising, search engine optimization, and other…

When we think about variable data printing (VDP) and 1:1 print marketing, we tend to think about the impact of data on the success of the campaign, as we should. The temptation, however, is to overemphasize data to the exclusion…