Benefits and Examples of Personalized Marketing
Increased (ROI)
Direct-mail marketing campaigns that use personalized one-to-one communications are showing ROIs of 20, 30, even 40 percent. Your campaign will be more cost effective and successful, reaching individuals with a personalized message to gain and hold their interest.
More Effective Selling
Personalized printing creates targeted documents by placing customer-specific text, and even graphics, into a page layout template. Each version varies from every other version, containing information directed only at that particular recipient. It is clear to your customers that you are aware of and responding to their interests and concerns, and, as a result, your credibility soars.
Rapid Job Turnaround
Depending on the complexity of your campaign, it is possible for your piece to be variable printed, or your landing pages to be set up within 24 to 48 hours of proof approval. This means getting your client's message to market faster.
Selective Testing
Anyone involved in direct marketing knows that testing is essential. However, with variable printing, you can test small and fast. Variable lets you test a group as few as 100 and track responses within a matter of hours. This selectivity minimizes risk while allowing you to validate or challenge previous findings.
Tracked Response Rates
Response rates, cost per response, and ROI for all of your campaigns are immediate and precise. This means that you can trust the results for the purposes of comparing campaigns and planning future ones with accuracy and absolute confidence.
Get personal with your direct mail marketing. Get PULP in your corner.
