PULP

Ask anyone involved in Variable Data Printing (VDP), and they'll tell you that success is all about the database. But what happens if you don't know anything more about your prospects than their names and addresses? This can be particularly…

Unleash the power of your data Variable data printing refers to the capability of varying text and images on the fly so every piece produced can be unique. This process is driven by a database and associated images, text, and…

Save with online document hosting! From corporate letterhead to business cards and note pads, you can now eliminate the administrative costs and downtime associated with managing your printed material. We will streamline the entire process and put your collateral online,…

Fulfilling client expectations Profitable print companies build their success on anticipating and understanding client problems and coming up with solutions. Kevin Rogers, Business Development Director at Elanders, gives an overview of developments across the print industry that have an impact…

Typical Response Rates The following chart summarizes our data about response rates for static and personalized variable data campaigns of various kinds. Not surprisingly, loyalty campaigns do the best by far. Lead follow-up and direct-order campaigns have the lowest response.…

When was the last time you sent letters to your customer? If you haven't already, it's about time you do. Using variable data printing or VDP, one-to-one marketing comes with more convenience. Turn traditional advertisements into personalized marketing success that…

USPS DM Deli campaign demonstrates power of variable data printing You want mustard with that catalog? Or maybe coleslaw is more to your liking. Reaching the right consumer with the right message on the right product is crucial to marketing…