Increase Response with 21st Century Marketing Technologies
Most marketers would agree that print has lost its effectiveness, bringing sub 1% response rates. Those who bought into the snake oil of Internet-only marketing have now found that to be largely ineffective as well. The effectiveness of any single-media outreach disappeared with the 20th Century.
Enter 21st Century Marketing Technologies, where static, generic print is being replaced by print that is tailored specifically to the recipient. Terms such as “Cross-Media”, “Voice of Customer”, “Marketing Automation” and “Data Synchronization” have become the vocabulary of the elite of print providers. New marketing technologies are being employed every day to increase the effectiveness of print and bring true measurement to multiple marketing media.
Having lived and breathed these technologies for a number of years now, PULP has gained a great understanding of these technologies. Breaking these technologies down into their smallest pieces, or what we call building blocks, we can easily add Intelligent Internet Applications to any print piece creating Intelligent Print Products.
Intelligent Print from PULP breaks through barriers by speaking to the recipients more relevantly and more personally. Intelligent Print can include a variety of reponse channels, measuring the response rate and collecting customer preference every step of the way.
To find out more about 21st Century Marketing Technologies, browse the pages of our web site or contact me to get a copy of our new book, "A Street Level View of 21st Century Marketing Technologies". |
