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April 2008 - PULP continues to trump business as usual with PULP Personalized, the latest in online services for marketers.
PULP’s sassy new venture offers marketers a spearhead approach to getting messages delivered and, in return, sweetening the rates of referrals. The service is backed by research that suggests people respond better to personalized messages that consider their interests, needs, and wants.
PULP Personalized uses the modern science of variable data to market to individuals one-on-one. Once data is collected, postcards or mailers with relevant content and images are created and sent to every individual in the target audience. Clients are driven to a personalized website where they connect and communicate with the marketing or sales team.
PULP Mail Tracker and PULP Call Capture play a significant role in tracking delivery of direct mail and recording phone responses. The PULP Personalized dashboard gives access to real-time quantitative reports to view campaign data and determine return on investment.
“If you’re a mover and shaker, this is the way to go,” states Robert Carrier, PULP’s Key Account Executive. “This has the ability to take you to the next level and give you more ROI than you could imagine.”
All the powerhouse capabilities of PULP Personalized are bottled up at a separate website, pulppersonalized.com, braced to go live on April 1st.
Go to pulppersonalized.com for a closer look.
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