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Monday, 29 March 2010 06:51

Reducing Overall Print Costs with Web to Print

Written by Robert Carrier
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A case for print reduction

Most of the companies we work with today are looking for ways to reduce the cycle time and costs associated with getting marketing materials into the hands of prospects. Solutions designed to beat the clock and cut expenses have helped companies like Eastman Chemical Company significantly reduce the cost of collateral production by while at the same time cutting the time required to create relevant materials by 50% allowing them to speed decision cycles and convert more sales opportunities. Most projects are delivered in 3 days or less.

 

Our advanced Web to Print portal and Print on Demand solutions allow them to create high quality collateral targeted to their specific needs. Quantities are reduced from the 1000s of pieces once required to be cost effective to 10s and 100s of pieces. This translates to greatly reduced inventory and less than almost no waste.


The benefits continue. Our Advanced Digital Offset Printing solution provides them with a higher quality finished piece than ever before. It also supports a 5th color gray, required by the Eastman brand. Due to standardization with PULP, consistency of branded material has never been better. The client's trust in this consistency allows them to skip the traditional proofing cycle, opting only for a PDF proof.

Don't just take our word, read the recently received letter below:

Robert,
From our MarCom team here in Kingsport, I’d like to say a sincere thank you for always delivering quality printed collateral materials within short time-frames.  We appreciate your collaboration and expertise in developing our customized Pulp storefront.  It has made ordering literature easy and problem-free.

It has not stopped there, you have always provided innovative and creative ways to give us great results on every project. Thanks for being forward-thinking, creative and available at all times.  It’s easy to see that you and others on Pulp’s staff are exceptional at what you do. Our relationship and experience with Pulp has been a pleasure, and we look forward to another great year with Pulp continuing to provide great solutions for our printing needs.

We know that when we need a quality job done right — whether it is digital, offset printing, direct mail, variable data printing or multi-channel campaigns  — we can count on Pulp as a valued partner.

Best regards,

B. Mark Boggs
Marketing Communications
Eastman Chemical Company

Let PULP help you reduce your overall print costs and production time. Get PULP now for details and a free evaluation.

Last modified on Monday, 24 May 2010 21:37

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