PULP

Over the last four weeks, we've discussed how direct mail and the internet can be combined for a winning combination. In today's email, we'll give you three dozen ideas on how to get started getting Amazing Results in your business.

Ideas For Your Own Multi-Channel Marketing Campaign

1. Lead generation (Gaining new customers, introduce new service or product to existing clients)
2. Acquire new points of contact for mail files (i.e. gain email or phone #, when all you originally had was the address)
3. Distribute coupons
4. Invitation to attend an event (trade show, seminar etc.)
5. Announce a special offer/sale
6. Gain Email addresses/Opt-in campaign (some companies are looking to mail less and email more often, but don’t have the data to do that and typical responses when asking for email addresses have been very low)
7. Clean house list (Update info page)
8. Drive prospects to your website or redirect them to another website
9. Drive traffic to a trade show booth to continue the 1:1 conversation started online
10. Secure appointments
11. Academic Recruiting
12. Perform customer satisfaction surveys (mailed survey responses are VERY low, and the data needs to be tallied)
13. Target market surveys (learn more about the needs of your target market prior to launch)
14. Seminar/Event Registration
15. Market Research (i.e. foods company can send specific coupons to market testers and have them respond online)
16. Campaign testing (which performs better mail piece A, B, or C; which email performed better, etc)
17. Distribution of secured product info (i.e. a nationwide Insurance company wants to distribute new sales materials to the sales force of 6000. It is known throughout the company that their sales team rarely reads the content given to them. By providing the content online accessible from any where in the country 24/7)
18. Increase retail traffic
19. Product Announcements (can do several at one time, based on the data)
20. Verify lead interest (i.e. you have had a prospect on your list for some time with no real movement. Guide them to the landing page and then gauge their interest for further relationship development)
21. Re-contact strategy (i.e. sales dropped the ball and there are tons of customers who have not been re-contacted to enhance the business relationship, reconnect with inactive customers)
22. Qualify leads (these are hot leads, no cold leads like other methods)
23. Loyalty marketing (let customers know how special they are, include offers with personalization, products specific to their needs, strengthen relationships)
24. CRM marketing integration (gain leads and then data is sent to CRM program for sales lead distribution or Database updating)
25. Product Warranty registration
26. Determining customer/prospecting preferences
27. Gain knowledge of customer behavior
28. Learn who’s reading the mail, who is responding to the mail, who is interested in what you have to offer and who is responding to your landing page. With that data future campaigns can be refined for the audiences most likely to respond
29. Increase sales conversion rates (this often happens as the lead is so hot after visiting a VIP landing page)
30. Increase marketing response rates (personalization in print and online increases results over traditional methods)
31. Accurately track response rates and ROI in real time. Fine tune campaigns in real time (the mail piece cannot be changed per se, but the landing page content can be refined as results come in)
32. Automated On-Line
33. Assessments Service Contract Renewals
34. Academic/Alumni Recruiting and Campaigns
35. Immediate Delivery of Build-Your-Own Product/Estimate with data collected and programmed into thank you email.
36. The only way to deliver a cross media Flash Movie, now available with variable data in the movie!

Pick A Number and Get Started

Don't wait for your business to improve. Take business into your own hands and combine Killer Apps With Intelligent Print for Amazing Results. Get PULP today and put Multi-Channel Marketing to work for you.

Next Week in Email Monday

To continue our conversation about Multi-Channel Marketing, next week we begin a five part series entitled "Lessons From 50 Multi-Channel Marketing Campaigns".