Think About It
Marketers even use direct mail to get permission to open up an e-mail relationship with their customers. Your e-mail message will have a much better chance of getting read by customers who invite you in. And, considering about 62% of the e-mail U.S. consumers receive per week is spam or unsolicited, getting permission through mail is one of the most effective ways to get your audience to open those e-mails you’ve worked so hard to develop. And, once you’ve established an e-mail connection, you can keep your customers coming back to your site more often with an integrated mail and e-mail campaign.
The bottom line: Consumers rely on e-mail as a useful tool to manage their personal lives. But, compared to the mail, they are less likely to take the time to read Internet offers and retail messages. Don’t forget: The best way to continue an ongoing relationship with your customers is through — you guessed it — the mailbox.
Contact your PULP Hero and get started today.