A postcard is a simple and affordable format that gets your message immediate attention. Motivate customers to go online by including an offer and measure the results.
Catalogs
More and more online retail sites use catalogs to amp up their sales. Research shows mail-based catalogs have a significant impact on attracting customers to a retailer’s Web site. In fact, 41% of Americans shop using both catalogs and the Internet. Studies also show catalog recipients:
- Account for 22% of Web site traffic, but 37% of retailers’ Web sales
- Make 15% more transactions than those who did not receive catalogs
- Spend 16% more than those who did not receive catalogs
- Are nearly twice as likely to make an online purchase
Multimedia Mail
Another innovative idea is the integration of CDs and DVDs into one interactive mail package. With a CD or DVD, one click can lead consumers to more information or purchase options online.
Getting the Right Hook Up
In order to reinforce your main message, mail and e-mail should have the same look and feel and campaign consistency. Let your communication pull double duty by putting your Web address on all mailed communications and making sure your phone number is on every Web page. By integrating your mail and e-mail efforts, you will give both messages a greater impact — and get more customers to your Web site faster.
The bottom line: From their home to your home page, direct mail motivates customers to visit a site more often, stay longer, and spend more money while shopping. Surprised? Don’t be. There’s no doubt customers enjoy the user-friendly aspect of retailers’ Web sites. But, as research clearly demonstrates, consumers enjoy browsing through direct mail first.
Get PULP and drive more consumers to your web site.