Grabs consumers’ undivided attention — in fact, they spend up to 30 minutes with their mail on any given occasion. Direct mail also gets into the hands (literally) of your prospect, has staying power in the home, and can be passed along to others.
Just hit send, and it arrives almost instantaneously. E-mail is also interactive and provides a quick outlet for impulsive shoppers.
Mailbox vs. inbox...the ultimate “boxing†match, right? Well-seasoned marketers know it’s not about choosing sides. By integrating both direct mail and the Internet into your media mix, you can command the attention of your audience where they live, work, and play. Studies show that consumers who interact with brands over multiple media channels display more loyalty and spend 30% more than those who shop using a single media channel. Â
The bottom line: E-mail complements rather than competes with mail as a means of reaching your audience and compelling them to respond. Blending the distinct flavors of both into one powerful marketing strategy will help you achieve high-impact results...even shake things up.
Contact your PULP Hero for Direct Mail that Clicks!