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steetAre you confused with all marketing channels available to you today? Do you market habitually, using the same old outreach because that's what you've always done? Are you aware of the tools available to accurately measure the effectiveness of your marketing outreach today?

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Direct Marketing Has Great Impact

Written by Robert Carrier Thursday, 01 April 2010 09:43
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Execs Say Direct Marketing Has Greatest Impact on Company/Brand Success One of the findings of a recent social media survey of U.S. marketing executives is that direct marketing is expected by far to have the greatest impact on the success of companies and brands in…
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A case for print reduction Most of the companies we work with today are looking for ways to reduce the cycle time and costs associated with getting marketing materials into the hands of prospects. Solutions designed to beat the clock…

Lessons from 50 Cross-Media Campaigns

Written by Robert Carrier Sunday, 21 March 2010 18:09
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I’m not the disciplined journal keeper that most self help programs seem to suggest you should be. But recently I realized the value of reflection while creating a list of all the Multi-Channel Marketing campaigns we have produced since first…
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Over the last four weeks, we've discussed how direct mail and the internet can be combined for a winning combination. In today's email, we'll give you three dozen ideas on how to get started getting Amazing Results in your business.…

Direct Mail and the Internet - Part 4

Written by Robert Carrier Sunday, 14 February 2010 19:45
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Bring Something New To The Table Enhance Your Communication Results By Integrating Direct Mail In our previous installments, we have shown that connecting your off-line and online efforts into one powerful strategy just makes sense. Take advantage of both direct…

Direct Mail and the Internet - Part 3

Written by Robert Carrier Sunday, 14 February 2010 19:31
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Direct Mail Opens the Digital Lines of Communication Today, consumers approach mail and the Internet with two very different mind-sets. E-mail has taken over as the primary channel for personal correspondence (excluding birthdays and holidays). That said, consumers are more…

Direct Mail and the Internet - Part 2

Written by Robert Carrier Sunday, 14 February 2010 19:17
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Direct Mail Links Consumers to Your Web Site Looking for a high-speed connection to your best online customers? Then take another look at direct mail. Direct Mail is used most often by industry leaders to drive Web site traffic over…

Direct Mail and the Internet - Part 1

Written by Robert Carrier Sunday, 14 February 2010 18:21
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Direct Mail and the Internet Just Click Get the facts about direct mail and the internet: 30% more dollars are spent by multimedia shoppers than single-media shoppers. 37% of e-commerce dollars come from catalog recipients. 41% of Americans shop using…