PULP

As we approach the end of the year and there may be a moment to spare, take a few minutes to analyze your current cross media markleting efforts.  Ask your self a few questions: Do I have access to all…

An adviser recently sent me an email that provided some interesting statistics about how many times one must contact a prospect before making a sale. Here is what it said: 48% of sales people never follow up with a prospect.…

The United States Postal Service® Previews Simpsons® Stamps Promotes ‘Ballot Stuffing’ in Online Simpsons Stamp Vote High-resolution images of the stamps are available for media use only by contacting This e-mail address is being protected from spambots. You need JavaScript enabled to view it WASHINGTON — “Woo-Hoo!” At 8 a.m. ET today, the Postal…

The Four Top Issues on Which CEOs Look to CMOs for Guidance Some good news for marketing heads: Chief marketing officers are holding on to their jobs longer. Spencer Stuart's annual survey of CMO tenure at the 100 most advertised…

If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But smart marketers realize that no single channel should be relied on to reach consumers. So we’ve decided to offer a few tips for…

A recent survey of 650 senior marketers found some surprising results, considering the state of the global economy. Marketing budgets are holding firm despite the recession, according to the CMO Council's annual survey. Slightly more than half of respondents reported…

Care and handling of customers is more important now than ever. Customer influence and expectations have never been greater than in todays 24/7, Web 2.0, cyberconnected world. Whether marketers are listening to their customers or not, positive and negative word-of-mouth…