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Direct Marketing Magic
PULP makes it intelligent
Traditional direct marketing sets the bar pretty low. Those who can tell you what their response rate is will tell you it's less than 1%. PULP makes it intelligent and includes a few of our Killer Apps to create Amazing Results. Some say it's like magic. You'll find a few stories of our Marketing Magic below. 
Amazing Results
37 of 1000 leads responded with 28 completing a survey and agreeing to a demonstration. The client reports an almost 100% conversion rate when armed with the information gathered from the survey.
Client also reports that a single…
Read 136 times
Amazing Results
32 of 1000 leads responded with 17 completing a survey and agreeing to a demonstration. The client reports an almost 100% conversion rate when armed with the information gathered from the survey.
Client also reports that a single…
Read 123 times
Amazing Results
17 of 1000 leads responded with 8 completing a survey and agreeing to a demonstration. The client reports an almost 100% conversion rate when armed with the information gathered from the survey.
Client also reports that a single…
Read 102 times
Amazing Results
As an ongoing new member education tool, statistics fluctuate widely each month with an average PURL response rate of 3.7%.
The client reports additional phone and in person responses without providing any statistics.
The client also reports that…
Read 127 times
Amazing Results
PURL response rates exceeded 5% on this campaign, more than 4 times the average rate of standard direct mail.
Exact data on the number of loans written or new members was not disclosed by the client.
Read 137 times
Amazing Results
This campaign generated a 6.7% PURL response rate with an additional 1.3% responding by phone. Some 62% of the PURL respondents completed the survey and RSVP’d for the open house.
The client does not report related enrollments due…
Read 101 times
Bristol Chamber of Commerce Seminar InvitationWritten by Robert Carrier Tuesday, 23 February 2010 07:34
Amazing Results
Of the 1429 members receiving the invitation, 39 or 2.7%, responded with 32 of those completing the survey and agreeing to attend the seminar.
As an educational program, the client declared this to be a success.
Read 137 times
Amazing Results
With 2000 targeted recipients, age limited the PURL response to 1.8%. According to the client, the PURL responses combined with the incoming calls generated by the campaign helped fill the seminar to 90% capacity. The client declined to…
Read 105 times
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